When we released our software, we looked for an external site that will list and (hopefully) host our distribution file.
We checked several options (download.com, tucows.com etc.) and finally decided on freewarefiles.com which were very fast in reviewing and publishing the software.
We also had a nice surprise when the decided to name CDizz "Featured Download" in the Audio/Video section (It's currently still there).
I think it's good and promising feedback.